Palace Skateboards

Palace Skateboards is a London-born skate brand founded in 2009 by Lev Tanju, known for blending irreverent British humor, bold graphic identity, and authentic skate culture. Emerging from the influential PWBC crew, Palace built its reputation through raw skate videos, attitude-driven marketing, and a uniquely U.K. perspective on streetwear. Today, Palace stands as one of the most recognizable brands in skateboarding — merging high-energy design, strong cultural storytelling, and legit skate credibility.

What Defines the Palace Skateboards Brand

Distinct British Identity:
Palace embraces London street culture — mixing dry humor, chaotic energy, and outsider attitude into every graphic, video, and campaign.

Iconic Visual Language:
From the Tri-Ferg logo to bold retro aesthetics, Palace releases consistently feature loud graphics, clever references, and unmistakable branding.

Skate-First Approach:
Despite its global popularity, Palace remains grounded in real skateboarding — supporting a strong team and maintaining a raw, DIY spirit in everything they do.

High-Quality Apparel & Cut-and-Sew:
Beyond tees and hoodies, Palace produces technical jackets, knits, bags, denim, and seasonal cut-and-sew pieces with premium materials and clean construction.

Unexpected Collaborations:
Palace has become known for unlikely, high-profile collabs — from Adidas and Reebok to Ralph Lauren, Stella Artois, and beyond — each one delivered with humor and originality.

Why We Choose Palace

Palace appeals to those who want skateboarding with personality — a mix of style, humor, and edge that feels genuinely different. Fans connect with the brand’s creative graphics, its confident British voice, and its ability to stay fun without losing authenticity. Whether you’re into the skating, the fashion, or the cultural attitude, Palace offers a world that feels bold, irreverent, and uniquely its own.