Gramicci is an outdoor-lifestyle brand founded in 1982 by climber Mike Graham, built on a mission to create apparel that moves with the body, not against it. Originally designed for the rock-climbing community in California’s Stoner’s Crossing, Gramicci quickly became known for its innovative G-Pant, featuring a built-in nylon belt and a gussete...
Gramicci is an outdoor-lifestyle brand founded in 1982 by climber Mike Graham, built on a mission to create apparel that moves with the body, not against it. Originally designed for the rock-climbing community in California’s Stoner’s Crossing, Gramicci quickly became known for its innovative G-Pant, featuring a built-in nylon belt and a gusseted crotch — a design now iconic in both outdoor wear and modern street style. Today, Gramicci blends its climbing heritage with contemporary fashion, delivering durable, functional, and effortlessly wearable clothing for everyday adventure.
What Defines the Gramicci Brand
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Performance-Driven Design: Every piece is built with movement in mind — from the signature gusset to flexible fabrics and ergonomic cuts.
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Iconic Outdoor Heritage: Rooted in climbing culture, Gramicci continues to engineer gear that stands up to exploration, travel, and daily use.
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Streetwear Crossover: The brand’s relaxed silhouettes, utility fabrics, and unmistakable belt system have made Gramicci a staple in global streetwear.
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Sustainable Direction: Modern collections emphasize environmental responsibility, including eco-friendly materials and improved manufacturing practices.
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Global Influence: Now headquartered in Japan for its contemporary line, Gramicci bridges outdoor functionality with clean, urban design.
Why We Love Gramicci
Gramicci appeals to those who want comfort, durability, and style without compromise. Whether climbing, commuting, or traveling, the brand offers clothing that feels good, performs well, and fits into nearly any lifestyle.
