Frog Skateboards — Founded in 2015 by skaters Chris “Mango” Milic and Jesse Alba, Frog is a creative skate brand born out of friendship, humor, and a love for doodling. Based in New York, Frog’s ethos is built around playful self-expression, deliberately naive graphics, and a joyful skateboarding culture rather than competition.
What Makes Frog ...
Frog Skateboards — Founded in 2015 by skaters Chris “Mango” Milic and Jesse Alba, Frog is a creative skate brand born out of friendship, humor, and a love for doodling. Based in New York, Frog’s ethos is built around playful self-expression, deliberately naive graphics, and a joyful skateboarding culture rather than competition.
What Makes Frog Unique
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Hand-Drawn Aesthetic: Their decks, apparel, and accessories feature hand-drawn, cartoonish graphics — frogs, abstract characters, smiles, and childlike scribbles.
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Fun-First Philosophy: Frog was created as a counterpoint to stiff, hyper-competitive skate culture — their brand deliberately leans into humor, creativity, and low-pressure skating.
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Community & Inclusivity: The team is about more than just pro skaters — Frog supports a community of creatives, artists, and skaters who value individuality and fun.
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Collaborations: They’ve partnered with big names like Vans, bringing their quirky art to classic skate shoes and apparel lines.
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Full Lifestyle Brand: Beyond decks, they offer t-shirts, hoodies, griptape, hats, and accessories — all with Frog’s signature playful designs.
Why We Love Frog:
Skaters and streetwear fans gravitate to Frog because it feels real and not overly polished, not trying to be ultra-cool, just fun. Their products let you carry a piece of creativity in your backpack, and their boards skate as well as they look.
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